Engaging Millennials: Why should Employers care?

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”]
[av_textblock size=” font_color=” color=”]

The Millennial Workforce is Transforming Employer Priorities.

America’s workforce is a reflection of its population. As baby boomers increasingly become replaced by millennial employees, we are witnessing a rise in generational diversity in the workplace and an expansion of employees’ exposure to a variety of cultures and personalities. The year 2020 will become the first time in history that we have four generations in the workplace; 50 percent of that workforce will be millennials.


[/av_textblock]
[/av_one_full]

[av_textblock size=” font_color=” color=”]

So, what do millennials seek in an employer? And how do you ensure your business remains productive and welcoming as this generational shift in America’s workforce reaches its peak?

Here are some key factors millennial employees consider when choosing a career:

A Greater Purpose

Millennial employees, millennial workers, workforce generations, how to hire millennial employees

Millennial employees want to feel connected to a greater purpose with their work. They seek something more than a job; millenials want to feel that their work has a meaningful and measurable impact. This can include directly contributing to the achievement of company goals, community engagement, promotion of diversity, or working for a sustainability-focused employer. This makes a company’s mission statement particularly important for the recruitment of the next generation of workers.

Opportunity for Growth

Millennial employees, millennial workers, workforce generations, how to hire millennial employees

Millennial employees prioritize opportunity for growth, much like other generations. However, they typically are not patient in waiting for these opportunities–especially with an abundance of online platforms which make finding a new job easier than ever before. Additionally, millennial employees tend to be more open to acquiring skills outside of their job scope. Competition has become fierce and the more tools they possess, the better their chances are of staying ahead. If you are unable to promote up, consider “side-growth” or expanding skills in current roles.  Provide training in other areas of your company that may benefit both you and your employee.

Authenticity

Millennial employees, millennial workers, workforce generations, how to hire millennial employees

The millennial generation has already forced a complete alteration of traditional advertising.The main reason for this is a lack of trust–and you should be very mindful of this as an employer. Millennial employees crave authenticity. They are pioneers of social media, which has become a platform for companies to engage with audiences on a more personal level. Organizations and leaders need clear communication and social media strategies to engage the millennial workforce and to help build that highly-sought-after authenticity.

Flexibility

Millennial employees, millennial workers, workforce generations, how to hire millennial employees

The 9-to-5 workday is a relic of the past for many millennial employees. They are focused on results–not clocking in and out. They have redefined “working remotely” and, combined with the rise of smartphones and other remote devices, believe they can work from almost anywhere at anytime. Determined to create some semi-balance of a work-life balance, many millennial employees will hunt for a job that allows them flexibility within a results-driven environment. It may be worthwhile to explore flexible working options in order to attract more millennial employees.

In order to build a transgenerational company, you must account for the shifting workforce cultures, perspectives, and diversity that accompany it. By acknowledging these key factors that many millennials consider when choosing an employer, you can model your business accordingly and make it common practice to consistently reevaluate changing generational landscapes, positioning yourself for success in the present and for years to come.

Mas Talent is a human resources firm, focusing on organizational effectiveness, talent management, and diversity management solutions, for companies both large and small. For more information, or to schedule a free consultation, contact us here.
[/av_textblock]